Seinfeld, who is wandering along eating a foodstuff that comes on a stick, goes into the store and after a short introduction, him and Bill set about finding a pair of shoes together. Are we genuinely supposed to believe that they have never met? That two of the world's richest people have never got together to chuck bundles of cash at each other while giggling? Are we?

But this is just the tip of the iceberg. As any Seinfeld fan knows, Jerry lives in sneakers. In fact throughout all of the Seinfeld series he poked his matchstick thin legs deep into a  pair of shiny white ones so often that he looked like a man who had just stepped out of some deep snow while wearing boots specially designed to pick up snow. Further proof of his desire to be trainer-clad comes from the fact that in the advert, he appears to be wearing a pair of white foam bananas while out shopping.

While flexing a pair of sensible looking brown loafers, Seinfeld goes on to claim to wear his shoes in the shower. Any fan would disagree with this. We know for a fact that George's dad wears sneakers in swimming pools, but Seinfeld himself?

And equally important, if Bill is looking for a post-Microsoft career, he has no future as a replacement George.

Kramer, maybe.

Author: David Neal