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Cisco claims Web2.0 as corporate property
Web2.0 isn't about blogging, podcasting and other forms of information sharing. It's about collaboration, Cisco CEO John Chambers claimed at the Networkers conference in Anaheim, CA.
Speaking to a crowd of more than 10,000 networking professionals, Chambers projected that his web 2.0 will cause a second wave of internet productivity gains that will dwarf those of the late 90s.
Cisco's Web2.0 may have nothing to do with Web2.0 as the rest of the world knows it. Maybe that's why the networking giant is calling the plumbing that will enable its Web2.0 as Data Center 3.0.
Although the name is just as confusing, Data Center 3.0 refers to the era of virtualization. And particularly an era in which systems will automatically assign additional resources when a website is hit with heavy traffic, or to an application that is running a weekly data analysis.
Where middlware vendors such as BEA and IBM are looking to solve this problem through software, Cisco is looking at the network - obviously because that's where its it has its expertise. Each approach has its pros and cons, but nobody should be surprised that multiple vendors are offering multiple ways to reach the enterprise data center nirvana.
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