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AMD goofs up on benchmarks
AMD earlier this week got in trouble over two marketing slides on its website that compared outdated information on Intel's quad core processors with overstated performance metrics for its own upcoming Barcelona chips. The page has since been removed.
Given that AMD leaves no chance unused to complain about the unfair marketing practices of Intel, the joke this time was on AMD. ZDNet's George Ou dismissed the company for its "blatant deceptive advertising".
AMD countered that the slides in question were simply outdated, and vowed to post an accurate comparison within the next few weeks.
But that doesn’t free the chipmaker from all blame. The company failed to include a publication date on the marketing page that could have indicated the fact that the information was outdated.
Secondly, it failed to pull the information even though it knew – or should have known – that the advertised performance in no way reflected the actual performance of the chips that AMD will ship.
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Shame on AMD
Posted by: frank | July 7, 2007 12:09 AM