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IBM shows the true value of tracking systems: faster beer
IBM might sometimes look clueless in the IT market, but this time they created a solution that is bound to catch the hearths and minds of the IT sector.
Big Blue has opened up a Beer Living Lab where research ways think of way to use cellular and satellite technology to guide beer shipments through customs.
Beer actually is the essential ingredient that turns the project from a mundane IT pilot into the obsession of every IT developer.
It took IT geeks after all to explain the term free in open source software as "free as in free speech, not free as in free beer."
When Sun Microsystems unveiled its project Black Box earlier this month, one excited employee yelled the first (and only) question: "Does it have a beer cooler inside?"
Life is all about priorities.
More beer getting hauled across the big pond
technorati tags: beer, ibm, tracking, beer+living+lab, black+box
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