Yahoo Music's chief Dave Goldberg (photo below) has called upon the music industry to let go of digital rights management technology.

The proposal will be music to the ears of consumers. Digital rights management technology after all not only prevents illegal copying of music, it also blocks consumers from listening to the  music everywhere and on any device.

iTunes music for instance won't play on your Creative media player, and Yahoo Music content doesn't play on an iPod.

The labels however fear that a lack of DRM will spark a boom in music piracy.

They fail to see however that even in today's DRM world, pirated music is easy to come by. Most consumers will still obediently pay for music because it’s the right thing to do.

I doubt though that any label will have the guts to give this a try.

Tags: digital entertainment, itunes, ipod, yahoo music, Dave Goldberg