With the market of memory chips of digital cameras reaching a saturation point, SanDisk thinks it has found new hunting fields in storing digital content.

The company on Tuesday at the CTIA Wireless tradeshow in San Francisco unveiled its net TrustedFlash memory chips, bundling DRM technology on a flash memory chips which effectively creates an iPod on a chip.

It's a clever idea, if it works. SanDisk now allows memory chips to become the next version of the audio CD, and the technology just as easily can be used for storing games or video content.

The chip will play on mobile phones and in the future other versions are set to be released that will work other devices including PDAs and media players.

Future applications even will include the ability to play content from subscription music services such as Napster and Yahoo Music! Also, don't forget to add pay per view movies to the mix.

If only you wouldn't have to use a flash memory chip…

SanDisk chief executive Eli Harari

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Tags: CTIA, CTIA wireless, sandisk