AppleInsider went ghost hunting but caught nothing but thin air. In a posting the website seeded a rumour that Apple is preparing to do a major launch on 7 July. One French media outlet received an invitation to attend an event.

The blog puts the event together with the "high profile" launch of iTunes 4.9 (that has since been launched without much noice), and based on "industry sources" that remain unnamed it draws the conclusion that a next generation iPod Shuffle and/or iPod mini awaits us.

This is what you get when a company is being highly secretive about forthcoming products.

One call to Apple and I learnt that the event aims show off some iPod accessories for the French media. Boooring. And nothing to be secretive about.

At the same time you’d have to doubt the authority of the "sources" that these rumours are attributed to – if they exist at all.
Steve Jobs at the unveiling of the iPod shuffle last January at Macworld San Francisco

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Tags: Apple, iPod