The biggest laugh at the Les Blogs, Blogs and Social Software Conference at the Senat in Paris without doubt went to Joi Ito, vice president of International and mobility for Technorati and chairman of Six Apart Japan.

He managed to break the ice with a crack about how amateur or hobbyist bloggers should not - at least in many cases - be considered “worse” than professional bloggers or online journalists.

Not all “professional” things are better than amateur things, he pointed out, adding that few would prefer professional sex to the amateur alternative.

Which of course went down well.

Mr Ito is also a supporter of Creative Content so as long as Loic  (le Meur) doesn't mind, we have reproduced his photo from his site  ;-)

SVS